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Driving change within an organization can be a challenging and complex process. However, with the right internal communication strategies in place, organizations can successfully navigate the process of change while keeping employees informed, engaged, and motivated. In this article, we’ll explore some key steps to consider when using internal communications to drive change within your organization.


 Drive Change with your Internal Communications.


 1. Start with a clear vision

The first step to driving change is to develop a clear vision of what you want to achieve. This vision should be communicated throughout the organization to ensure everyone is aligned and understands the direction the company is heading.

Once the vision is clear, it’s important to develop a plan for how you will communicate this vision to employees. This can be done through a variety of CLA modules such as screensavers, lock screens, and desktop backgrounds.

 2. Involve employees in the change process

When it comes to driving change, it’s important to involve employees in the process. This helps to ensure that everyone is on board and invested in the change initiative.

One effective way to involve employees is to solicit their input and feedback through surveys. The CLA survey module’s 95%+ response rate, makes gathering feedback easy. This feedback can then be used to shape the change initiative and ensure that it aligns with the needs and concerns of employees.

 3. Use storytelling to inspire and motivate

Effective communication is key to driving change within an organization. One powerful tool for communicating change is storytelling. Stories help to create an emotional connection with employees and inspire them to get on board with the change initiative.

When using storytelling to drive change, it’s important to focus on the benefits of the change initiative and how it will positively impact employees and the organization as a whole. Stories should also be authentic and relatable, which helps to build trust and credibility with employees.

Telling stories effectively requires multiple channels to communicate and reinforce the story, that is where CLA’s modular design sets it apart from it’s competition.

4. Communicate early and often

When it comes to driving change, communication is key. It’s important to communicate early and often to ensure that employees are kept informed and engaged throughout the change process.

One effective way to communicate regularly is to use digital communication tools such as CLA. These tools make it easy to share updates and progress reports in real-time, which helps to keep employees engaged and invested in the change initiative.

5. Celebrate successes along the way

Driving change can be a long and challenging process. It’s important to celebrate successes along the way to keep employees motivated and engaged.

When celebrating successes, it’s important to recognize the contributions of employees and teams who have helped to drive the change initiative forward. This recognition helps to build morale and momentum, which can be critical for driving sustained change within the organization.


In conclusion, driving change within an organization can be a complex process, but with the right internal communication strategies in place, it can be successfully navigated. By starting with a clear vision, involving employees in the change process, using storytelling to inspire and motivate, communicating early and often, and celebrating successes along the way, organizations can drive sustained change while keeping employees informed, engaged, and motivated.