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A reputable insurance provider recognized the importance of fostering a culture of continuous improvement within its organization. To achieve this goal, the company launched an Internal Feedback Gathering Campaign utilizing the CLA Survey Module. The objective was to gather valuable insights from its employees and enhance internal processes by addressing their feedback promptly and effectively.

Campaign Strategy:

The insurance provider’s Internal Feedback Gathering Campaign revolved around deploying the CLA Survey Module, a powerful tool designed to collect feedback from employees. The company aimed to reach a specific target of 2,533 users and gather relevant data through carefully crafted survey questions. The strategy focused on encouraging participation with concise and impactful surveys, allowing employees to share their opinions effortlessly.


The campaign execution was highly successful, with an impressive 90% completion rate for the surveys. Out of the 2,533 targeted users, a significant majority of 2,285 employees completed the surveys, demonstrating the effectiveness of the Survey Module in engaging the internal audience.

Moreover, the campaign achieved an average survey duration of 29 seconds, highlighting the efficiency of the survey format in capturing valuable insights without demanding excessive time from employees. The outstanding completion rate and efficient response duration ensured that the insurance provider received a substantial volume of feedback to inform their internal decision-making processes.

Key Takeaways:

  • Employee-Centric Approach: The success of the Internal Feedback Gathering Campaign exemplifies the importance of prioritizing employee feedback. By actively seeking input from employees, the insurance provider demonstrated its commitment to fostering a positive work environment and empowering its workforce.
  • User-Friendly Surveys: The campaign’s achievement with the Survey Module highlights the significance of creating user-friendly survey formats and using the right channels to distribute your surveys. By crafting concise and engaging surveys, organizations can encourage greater participation and obtain more meaningful insights from their employees.
  • Prompt Action: The efficient response duration of the surveys allowed the insurance provider to promptly access feedback from its employees. Swift data collection enabled the company to identify areas for improvement and respond to employee concerns in a timely manner.