Client Overview

Client: African Bank

Contact: Eloise Biggs, Head: Internal Communications

Campaign Duration: 10 weeks (5 chapters, 2 weeks per chapter)

Employees Targeted: 5,000+ across Head Office and entire Retail Banking network

The Challenge

Traditional training methods like classroom sessions or lengthy email attachments wouldn't work for a geographically dispersed banking workforce with demanding operational schedules. African Bank needed guaranteed delivery and completion, not optional training that employees could ignore.

The Solution: Strategic Desktop Pop-Up Campaign

Campaign Structure

The 10-week campaign was divided into 5 comprehensive chapters, each focusing on a critical cybersecurity topic:

Chapter	Topic	Duration
Chapter 1	Something Phishy (Phishing Awareness)	2 weeks
Chapter 2	Mobile Mayhem (Mobile Security)	2 weeks
Chapter 3	Freaky Leaky (Data Leakage Prevention)	2 weeks
Chapter 4	Dicey Devicy (Device Security)	2 weeks
Chapter 5	Breaking The Barrier (Access Control)	2 weeks

How Desktop Pop-Ups Drove Success

The Corporate Voice pop-up module was the cornerstone of this campaign's success. Here's how it worked:

Integrated Video Viewer

Each pop-up launched the Corporate Voice Video Viewer, which displayed MP4 training videos specifically designed for each chapter. The viewer tracked:

• Whether the video was viewed
• Completion status
• User interaction (snoozes, dismissals, engagement)

Post-Training Assessments

After completing each chapter's video, employees participated in an assessment to verify knowledge retention:

• 5-day window to complete the assessment voluntarily
• After 5 days, assessment became mandatory
• All responses tracked and stored against user credentials

The Results: Unprecedented Completion Rates

Detailed Chapter-by-Chapter Results

Chapter	Location	Targeted	Video Viewed	View Rate	Assessment Complete	Completion Rate
Something Phishy	Head Office	2,773	2,686	97%	2,473	89%
	Branches	2,191	2,117	97%	2,068	94%
Mobile Mayhem	Head Office	2,756	2,679	97%	2,456	89%
	Branches	2,184	2,112	97%	2,047	94%
Freaky Leaky	Head Office	2,569	2,497	97%	2,355	92%
	Branches	2,074	2,006	97%	1,961	95%
Dicey Devicy	Head Office	2,627	2,555	97%	2,406	92%
	Branches	2,106	2,034	97%	2,011	95%
Breaking The Barrier	Head Office	2,689	2,631	98%	2,441	91%
	Branches	2,144	2,074	97%	2,042	95%

Why Desktop Pop-Ups Delivered Unprecedented Results

1. Unavoidable Visibility

Unlike emails that can be deleted or ignored, desktop pop-ups appeared above all other applications, capturing immediate attention. The persistent nature ensured no employee could claim they "never saw it."

2. Respectful Persistence

The snooze functionality respected that employees have genuinely busy moments, but the limited snooze count and daily returns ensured training couldn't be indefinitely postponed. This balance between flexibility and enforcement was key to achieving 97% completion without employee frustration.

3. Consistent Reach Across Locations

Desktop pop-ups work identically whether an employee is at Head Office or a remote branch, ensuring communication parity across the entire organization. This eliminated the traditional gap between well-informed headquarters staff and disconnected branch employees.

4. Trackable Accountability

Every interaction was logged with user credentials, machine names, and IP addresses. This comprehensive tracking allowed African Bank to identify the small percentage of non-compliant employees and follow up individually, ensuring true 100% completion.

5. Thematic Customization

Each chapter featured custom-designed pop-up "skins" matching the theme (phishing, mobile security, etc.), making the training feel curated and professional rather than generic corporate communications.

Key Takeaways for Organizations

For organizations struggling with low training completion rates, scattered communication effectiveness, or compliance requirements across distributed teams, desktop pop-ups offer a proven solution that delivers measurable results.