Every business that operates in small or large teams, or employs many people requires a way to communicate internally. This internal communication can take many forms, such as corporate-wide announcements, internal team communication between members of a single team, or cross communications between members of different teams, or even as an emergency notification system. Corporate internal communication can be used to enhance workforce engagement and send out unignorable announcements such as announcements for a cybersecurity awareness training for employees. Let’s take a closer look at what internal communications means and how does one measure corporate internal communications effectively.
What is Corporate Internal Communication?
Ever wondered how large companies keep everyone on the same page? They do it with effective internal communication. And this isn’t just about sending out emails (though that’s part of it!). Corporate internal communication is the lifeblood of any successful organization, ensuring everyone from the CEO to the newest intern is aligned on company goals, understands their role, and feels connected to the bigger picture. For companies, internal communications is about keeping everyone informed, engaged, and motivated – a crucial ingredient for a thriving workplace with engaged staff.
Those internal corporate communication has traditionally been done via email, for example, we’ve all seen those phishing awareness emails to employees that are deleted more often than read through and through, things are changing with innovative company communication software like Corporate Voice (formerly Corporate LAN Advertising).
Corporate internal communication can be company-wide communication through a mass communication software or mass communication platform like Corporate Voice. Or it could give you the power to be selective about who receives certain communications, such as selective employee surveys for a particular department via a tool like Corporate Voice. Instead of email or text message alerts that can be easily missed or ignored, good internal communication methods get good visibility, low ignorability and an overall good digital employee experience.
How to measure corporate internal communications effectively?
With all the internal company tools and software out there now, it is important to know how to measure the effectiveness of corporate internal communications before picking the right tool for it. Here are some key internal communication metrics, though they change according to the form of internal communication your company chooses.
Employee Engagement:
Measure employee sentiment and engagement levels through surveys and polls. Analyse participation rates in communication initiatives such as the number of employees who actively participate in corporate communication initiatives.
Reach & Accessibility:
By using pop-up alerts instead of emails to distribute newsletters you can measure your message penetration within the organization by checking data on the systems that received the pop up alert.
Feedback & Response:
Monitor the quantity and quality of employee feedback. Track response rates to surveys and discussions.
Message Clarity & Comprehension:
Conduct assessments to evaluate employee understanding and analyse follow-up questions from employees.
Content Effectiveness:
Evaluate how often communications are shared among employees and track engagement with content (likes, comments, etc.).
Behavioural Changes:
Measure specific actions taken by employees after receiving communications and analyse changes in performance or productivity linked to internal communications.
Communication Frequency & Timeliness:
Monitor the frequency of communications and its alignment with employee preferences and assess the timeliness of information dissemination.
Crisis Communication Effectiveness:
Measure response time to employee alert notifications during crises and track employee awareness during crises.
Diversity of Communication Channels:
Evaluate the effectiveness of different communication channels such as mobile text alert apps or desktop alert notification software, etc, and monitor channel usage rates.
Retention of Information:
Conduct follow-up surveys to assess long-term retention of key messages.
To conclude, whether you use SMS alerts, emails or other notification systems or employee survey systems, conducting regular employee communication audits will help you asses whether your systems are working or not. At the end of the day, internal communication tools such as Corporate Voice are essentially employee wellness software that will keep your employees engaged and motivated.